Getting productive: 15 ½ actionable insights from two productivity masters: Steve Pavlina & Tim Ferriss
To do or not to do? – that is the question.
What to do and what not to do? And how to choose what to do at all?
These are questions that confront any freelancer, or self-employed person, including musicians. If you’re running a start-up organisation – these are the questions of the hour.
To stop paraphrasing and do the Bard the courtesy of direct quotation (should he appreciate being dragged into this at all)- I feel a creeping sense that:
“I’ve wasted time; and now doth time waste me”
(I’m aware that quoting this in the context sounds like an entry worthy of Pseuds Corner- anyone else read Private Eye ?) If you feel this acutely, you can cut to THE NO-NONSENSE, ACTIONABLE PART below.
If you’re in even more of a hurry, cut to THE EXECUTIVE SUMMARY FOR SUPER-BUSY PEOPLE at the END OF THE POST (sorry couldn’t resist those last CAPS…by the way, just before you go, are you busy actually doing the important or simply keeping busy to feel important? Don’t feel bad if the latter-I am a professional at this. After all, it’s endemic with conductors. That’s why we need help. Stick around if you…ah, he’s gone. See you at the summary…)
To put it simply, I’m not getting any younger… and my career’s not going to magically improve without lots of stuff getting done – mostly by me…
It’s particularly scary wondering what to do next when you’re setting up an entirely new organization, in my case Orchestra Eroica, especially if it’s not one you’ve done in the same way before.
(I’ve set up two non-professional orchestras before, one was actually a post- student orchestra, but it’s a different beast).
To help me in my hour of need of business skill – which, after all, was never part of my music training – I’ve gone back to some tried and trusted sources.
One such is Steve Pavlina. Another is the extraordinarily hyper-productive Tim Ferriss. Okay, so one (Steve) is a techy, computer and internet person. The other (Tim) is a polyglot, body-obsessed entrepreneur and author. How is this relevant to a musician?
Good question. Here’s another: How many highly effective musicians do you know as time/task managers? Good conductors sometimes manage it. Many don’t. As for the majority of musicians, we’re not exactly famed for it…so let’s learn from those who are…
This is loosely based on Steve’s excellent blog post, 33 Rules to Boost your Productivity, which I stumbled across in old-fashioned hard copy (printed on paper, God forbid) while clearing some old files out. The rest is, broadly, from Tim Ferriss. I’ve furthered boiled them down based on two simple real-world criteria:
1. I’ve actually tried them;
2. They actually made me more productive.
So, enough pre-amble, here comes…
THE NO-NONSENSE, ACTIONABLE PART
1. Daily goals
Set targets for each day in advance. Obvious? Sure. So you always do this? I confess, while I Do have multiple to-do lists, I rarely craft a new daily list each day. However, I know this to be foolish – as when I do, it works.
One major, major caveat though: it only works, if I first massively reduce the amount I think I can do in a day. At the very least, as Tim Ferriss says, NEVER approach your computer without a clear written set of planned tasks. I fail often on this, and nearly always waste silly amounts of time. When I do do this, I get a lot more done. QED.
2. Separate Brainstorming and SELECTION/prioritisation
This is not something I’ve seen written elsewhere but it works for me:
When I do write to-do lists (I do it often but don’t relate it well to daily lists), I have a nasty habit of creating a to-do list for a day that actually would fill over a week. Anyone relate to this?
Here’s my patented solution:
Think of this first list as a longlist for job candidacy. Then pick the most obviously crucial/productive, and Cut out the rest (80%). This is your shortlist. Then, interrogate the list viciously and pick only most crucial 2, MAX 3, as your key to-dos for the day. Sure, you can have a list of 15 things to do, but in my experience, I don’t get through them.
This makes me stressed and unhappy (and a mean human being to encounter around 5 pm). It also distracts me from the one or two challenging, scary things that would actually move me forward.
A confession: I rarely am this disciplined. But if you manage to in reality identify just one truly important (aka high future impact) task and 5 minor ones, and do them, in my humble, that’s not such a bad morning or even day.
2.5 Do what you most fear…second
This is essentially about the criteria for critical task selection – how to choose the number one critical task that will (or at least could) change your day/week/year.
Yes, reflection is vital. But once you’ve made the space to list the tasks you’re considering, there is really only one question:
Which of these tasks moves you most effectively/quickest towards your biggest goals/dreams? What’s that? You don’t have those defined yet? (that’s another entire blog post series… ). Well here’s a hint: Don’t do it now!
If you haven’t defined your big goals and dreams as precisely as you’d like yet, of course you should do it. Just never try to do it in some amorphous way just before you start a day’s work. It’s a cue for spending the whole day reading self-help books and blogs (you’re reading this post, aren’t you?), writing pro and con lists and generally coming out with nothing done.
Siren-like, it’s highly seductive… and completely fatal.
Here’s a big clue: you probably already know what you should be doing by now. You’ve brainstormed and you’re selecting. If you need that much rational help, I’m suspicious: you’re turning it into a displacement activity (so I’m writing a blog post, Mum, it’s work, honest!). Here’s a bigger clue:
“That which you fear most is usually that which you need most to do” (Tim Ferriss- apologies, Tim, if I’m misquoting you).
Simple.
Tough.
Highly Effective.
I’m suggesting you put it second.only because I think it’s bad psychology to have the first act of the day be so challenging. Start with something to get your brain/body into higher gear. Just don’t , whatever you do, let that expand beyond a clearly defined, short time. If time is short, just do the hardest/most feared thing first.
3. Keep it Simple
(The iPhone is not mightier than the Whiteboard)
I’ve used various systems for task lists, including “Things”, which I have both on my iPhone and my MacBook Pro. You know what? I love interface and it looks pretty and I feel in charge and powerful while I’m creating the projects and tasks.
You know what else? It’s just overwhelming. If I had a team of magic elves (or I guess assistants/employees etc.) to do all of it, that would potentially work.
In reality, for my own tasks on a day-to-day basis, I use paper and a whiteboard. Low tech? Sure. Highly productive? Definitely.
Paper is potentially a menace as it flaps around, needs filing, etc.etc.
Here’s the solution: use it to dump your thoughts on, or- better – check it against your electronic lists of tasks, and scribble out say 10-20 of them that seem relevant to do today/tomorrow. Then throw it away as quickly as possible!
With two obvious provisos:
A) You record it somewhere if there are new thoughts (that might be a task for some online or smartphone/computer based system, I admit).
B) You have first taken out and prioritised the top 5-10 and then Re-prioritised the top 2-3 tasks of the day.
The white board is a simple idea from Paul Avins, another fantastic productivity guru, and it’s really working for me:
a)Put up a whiteboard
b) Divide it into max 3 project areas for your big projects right now. Write up your tasks daily
c) Cross them off as they get done. At the end of the day, if you wish to, track what tasks got done. Either way, then erase the crossed-off tasks.
Sure, sure, I can hear you tech types thinking, “It’s not synchronised electronically”; “it’s not co-ordinated with other people”. No, it’s not. You’ll have to do that manually. But that’s just a matter of recording stuff. What really matters is that important stuff actually gets done!
This is a classic case of where limitation (max space on the board at any one time for tasks) really boosts output. Here’s why: Electronic systems have an ability to store tasks that dwarfs any one human’s ability to actually do the tasks. Ironically, means that the more tasks get stored, the fewer actually get done, certainly as a percentage (and maybe even in absolute terms on a bad day).
Talking of the virtues of limitation as a boost to productivity…
4. Pareto’s Law meets Parkinson’s Law (courtesy of Tim Ferriss)
The basic concepts are::
A) Pareto’s law: 80% of results come from 20% of inputs.
B) Parkinson’s Law, is phrased usually in the negative sense of wasted time: put simply, it states: “Work expands to fill the time available”.
So far, so mundane…for most of us self-development addicts, anyway (well, you’re still reading, aren’t you?).
Now comes the clever Ferriss bit…
To really maximize productivity, we combine the two principles:
a) cut out the least productive 80% of tasks to leave only high-impact tasks.
b) calculate and then allow the minimum time needed to achieve the remaining, highly productive, 20% of tasks.
Counter-intuitive, non? But again, highly effective.
Like so many things in the realm of productivity, this is a killer principle from Tim Ferriss, who is potentially I believe that God of productive use of time, amongst many amazing things. His books The Four Hour Workweek is an absolute must read for anyone struggling with time famine and task overload (this is not an affiliate link – I’m just a big fan because so much of what he says works).
5. Peak time
ID your peak productivity times and put most important tasks then.
Obvious. But how often do you spend the first part of the day checking email/going to the post office/looking online for music etc.etc? Or is that just me? That is related to the next point…
6.Shut out the world
Block times where you turn off the phone/email/internet (Ever been on a certain social media site for 40 minutes without even realising it?). Use these for crucial tasks. This really works if…
7. Timeboxing
Give yourself a fixed period to make headway on a task. (I’ve found this highly effective. In fact, I’m using it right now to get this done quickly). e.g., to rough-write this post, ca. 60 minutes.
The trick is to calculate a reasonable time for it, and then to add a margin of say 25-50%, depending on
a)how many times you’ve done the task (and hopefully measured how long it takes) and therefore how well you can assess it, e.g., blog post: add 50-100% as I don’t yet have much of a routine/system.
b) how predictable the time is for a task of that nature. (ditto)
Then, try to stick to the time pretty rigidly. Be careful: for new/unknown tasks, be careful to allow LOTS more time than you can imagine: my rule of thumb is make a rough calculation then just double the time for things you haven’t predicted/technical stumbling blocks! The key is this: once you’ve committed to a time-limit, stick to it!
For mundane tasks like email, which I’ve practised nailing daily, I’m pretty good at staying well within my own time-limit if they don’t involve lots of thought. If they do, I put them to one side.
For more complex tasks, my rule of thumb is to run over by no more than 15-30%, as you would in a very very generous financial budget. (Why should you value your time so poorly compared to money?) So if you do run over, reset the timer by 10-15% more time and wrap it up! e.g. 60 mins for blog post add another 15 mins (25%) and cut to the chase!
8. “Nested timeboxes”
For regular tasks, create a precise “nested timebox” (my own perhaps rather ugly phrase…): split a task (eg writing a blog post) into stages:
Rough draft (15 mins)
Picking the best bits and deleting the rest (5 mins)
Re-writing if needed (15 mins)
Editing (10 mins)
Proof-reading, spell-checking (5 mins)
Uploading etc. (5 mins)
(Thanks to Kevin Bermingham for his writing system, on which this is loosely based. Kevin is an expert at getting business owners to produce books to a tight schedule. His system works! I completed a chapter title myself in about four hours a week ago.)
TOTAL TIME for TASK: approx 60 mins
Then put a very tight limit on each section (eg times above). This means you look at the clock and instead of it magically disappearing time and you wondering what the hell happened, you know you have 5 minutes left to reach a very small, very precise and very reachable goal.
I cannot recommend this method highly enough. First of all, you are guaranteed to work in a much more focussed way than without this structure. Secondly, it creates a clear time framework, which, once you’ve measured against reality, you can use to predict how much time this task will take for the future. So useful if you’re planning tasks as part of a big project.
Couple it with deadlines and you’re really starting to get highly productive…
9. Single-tasking
Once you begin a task you’ve identified as highly productive, stick with it until it’s 100% complete or as complete as it can be without new input. (this is SO true).
The huge danger lurks in needing new information, or “needing” to do a small thing that is needed for the major task, and getting sucked down the rabbit hole into Alice’s upside-down world of the internet – even email has white rabbit-like magic abilities to spirit away time- and don’t even mention the F-word (we’re not talking Saxon expletives obviously).
Solutions: put a SHARP timer limit on any “extra” tasks needed to complete the main task, especially if it involves going online. My simpler advice is, if you have my level of self-discipline: just DON’T DO IT. Leave that bit of the task till later and work round it. Then do that bit later in a batched “online” session (you did get into batching, didn’t you?)
10. Set Deadlines
Without deadlines, frankly, I waste time. Of course, I’m alone on the planet in that, right? That’s why I gave myself such a scarily (some would say, foolish) tight deadline on the orchestra’s first concert.
Now I know what’s involved, I really wish I’d given myself and others 12 months to create the orchestra and the first concert. But I know that now because I got stuck into the process. If I’d given myself 12 months, I know too well of myself that I’d have let other things become more urgent for 6 of them. So I would have had ended up with 6 months to go and most of the work anyway. And ironically, I wouldn’t have realised that I needed 12 months!
If you are doing a task for the first time, your idea of the time needed may well be off the mark. The only way to really test that is to set what you think is the right time, do it, and see if you’re right! In fancier language, create a hypothesis, design an experiment to test the hypothesis, and run the experiment. (That sounds more scientific and makes me feel better when I’m running around like the animal of the proverbial blue-hued posterior…)
11. Commitments to others
To be honest, it’s the only thing that guarantees I’ll actually deliver on something….I think that’s true of most people. Solution – put something in the diary that you’ve agreed with someone else who you would feel bad about telling if you didn’t do it on time.
This is also known as “getting other people to pester you for something you promised them”. Not so glamorous but again, highly effective. Obvious, but do you do it enough?
12. Public commitments to others with a deadline
This is of course the king (or queen) of productivity measures. It’s sometimes the nuclear option (kill or cure), but there is nothing like saying to hundreds of people that a concert is happening on 13 July (just for example…) to mean that you really really are committed to doing what you need to do to get that to happen. Or even finding out what the hell that actually involves. THEN finding out how to do those things!
Stressful? Sometimes. Productive? If you give yourself no choice but to be productive, you will be!
13. Batching
As preached by Tim Ferriss. E.g., do all emails in one go, once a day. I’m only moderately disciplined about this but I’ve tested the null hypothesis: put it this way, when I’m not, I waste HOURS on email. Disastrous and very bad for the spirits too. One tip: making hours of calls to utilities/banks in one block will put you in a very bad mood (ask me what I did yesterday morning…).
Break up horrible tasks – or even better, find more elegant ways of doing things (there are downsides to putting yourself on a short deadline – some other businesses don’t play ball. Banks, anyone? Solution: either leave more time, or refuse to work with any but the most responsive people/organisations!)
14. One change can change everything
This is based on the principle of what Tim Ferriss calls the “Archimedes Levers”. Archimedes famously said, “Give me a lever big enough, and I will move the world.” Forgiving Archimedes poetic licence, and Tim Ferriss a little name-dropping (as you forgive me, I hope, who is not trying to trespass against you but to deliver you from the evil of time-wasting), the point is extremely powerful and really true.
Perhaps, for example, you might home in on just one of the principles/habits/tools in this post, for example – perhaps it resonates with, or you can see yourself doing it. If you were to apply it for just a week to your daily work, you would probably notice a very large change in productivity.
15. Thirty-Day Trial
Software firms habitually offered a 30-day free trial for a product. That’s because they know that 30 days is long enough to form a new habit (or to move on to a new one).
So just ID a new habit you’d like to form, and commit to sticking with it for 30 days. Obviously this applies to any of the above habits.
I actually did this a couple of years ago with a more physical habit: running every day for 20 minutes. After about 15 days, I felt like a well-oiled machine. Definitely works.
In fact, now I’ve written all of this, I’m really excited. I need to have my own 30-day trial… see below for more…but first, let’s make sure I keep my promise to the busy people.
Look at them, running past with their Blackberries, checking email, texting furiously, looking stressed. Give that man a raise. In corporate world, that counts as seriously productive (of course, as a freelancer or start-up you won’t get paid for any of that kind of thing). Let’s give them that deliciously concise summary of the principles…
THE EXECUTIVE SUMMARY FOR SUPER-BUSY PEOPLE
Summary of To do or not to do – 15 Actionable Insights from two masters of productivity:
1. Daily goals
2. Separate Goal Brainstorming vs. Goal Selection
2.5 Do what you fear most…second
3. Keep it Simple- Keep it physical (iPhone vs. whiteboard)
4. Pareto’s Law meets Parkinson’s Law (courtesy of Tim Ferriss)
5. Peak time
6. Block-out the world
7. Timeboxing
8. “Nested timeboxes”
9. Single-tasking
10. Set Deadlines
11. Commitments to others
12. Public commitments to others with a deadline
13. Batching
14. One change can change everything
15. Thirty-Day Trial
I hope these help you. They are genuinely based on the work of hyper-productive people, and they have actually helped me – when I’m disciplined enough to follow them!
My public commitment with a deadline
Right. Enough talk. If anyone from the Orchestra marketing team reads this, they’re going to kill me. Talk about commitments to others. It’s time I created the marketing plan and got the hell on with marketing the orchestra’s next concert! SO there’s only one way I can justify this post to them short-term: my increased personal productivity!
So I’m going to take my own medicine.
I hereby commit (public commitment, #12, 11) to starting one new habit (one change #14) and trialling it for 30 days (#15), finishing on Friday 3 May (#10 deadline).
That new habit is going to be my favourite number of the list – and that number is #2.5. That number exists because reviewing my list, I asked myself the question “What is the number one thing I know in my gut is stopping me from being productive?” And that, my friends, is the dreaded MFT (Most Feared Task).
So I shall be combining that with #2 (picking out the most important 2-3 tasks for the day).
I’ll check back in on Friday 3 May.
Although I guess if I were really wanting to improve DAILY work and honour #12 (public commitment plus deadline), I’d check in DAILY…
Okay! Done. Daily it is…
Time to get things done. I’m off to a choir rehearsal.
Go do likewise! Let me know how any of these tools help…